Kendrick Lamar, Kid Cudi, Joey Bada$$, and Hit Boy all showed up to SXSW to rock the stage with proper sneakers on their feet. Full gallery after the jump.

Kendrick Lamar onstage with the ‘Galaxy’ pair of the Nike Zoom Rookie.

Kendrick Lamar rocking the Air Jordan IV while chilling with the legendary Funkmaster Flex (Nike LeBron 9′s for him).

Kendrick Lamar suits up in the recently retro’d Reebok Pump Twilight Zone.

Kendrick Lamar rocking the stage in a Euro-exclusive Nike Air Max 90 release that randomly popped up stateside a few weeks back. Photo: NT

Amidst all the flashy sneakers at Summer Jam Kendrick Lamar keeps things simple with the classic Nike Cortez. Photo: everydaylavan