Diddy wearing the Nike Trainer Clean Sweep after grabbing dinner with Kris Jenner.

Diddy goes running with the Nike Air Max 2011 on feet.

Diddy with a pair of slides from Jordan Brand on feet.

Diddy rocking with this Air Jordan VII retro from 2012.

Diddy rocks a highly sought after pair of Air Jordan VI’s at the pumpkin patch.

Diddy rocking a black and gold get-up anchored by a very special pair of Air Jordan VII’s.

Diddy spotted out in Beverly Hills cruising around the neighborhood in the Air Jordan 60+. Photos: YBF

Diddy on set in South Beach with some LeBron’s to rep the Miami look. Photos: Upscale Hype

This past weekend, Tony Shafrazi Gallery played host to the Culo by Mazzucco Book and Art Exhibition Launch. Culo is a coffee table book by Jimmy Iovine and Sean “Diddy” Combs that was shot by Raphael Mazzucco. Continue reading for more pictures from the CULO by Mazzucco launch.

Last night in Lakewood, California, Diddy launched his new fragrance, Empress, with the beautiful Kelly Rowland at his side. The Macy’s at Lakewood Mall was packed with fans of both to see the debut of the mogul’s latest venture. Rowland will serve as the face of Sean John’s new fragrance. Continue reading for more pictures of Diddy launching his new fragrance, Empress.